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CARPRO

Zbroja zdobi

CARPRO to jeden z pionierów autodetailingu w Europie i USA. Przez ponad 10 lat obecności na rynku, marka urosła do rangi kultowej i nie znika ze szczytów rankingów i recenzji. Niemniej, jakość produktu traci na znaczeniu, kiedy nowi gracze zaczynają dominować w sferze brandingu i marketingu. Lider przestaje być liderem. Wtedy wchodzimy my…

BRANŻA / LOKALIZACJA

Autodetailing / Jeonnam, Korea

ZAKRES PRAC

Analiza i strategia komunikacji / Identyfikacja wizualna / Projektowanie opakowań / Zarządzanie drukiem / Projektowanie materiałów / Projektowanie UX/UI / Web development / Konsulting

Koncept

Between rough and refined
Between savage and spotless
Between brute and beauty

Projektowanie systemu opakowań było najważniejszym wyzwaniem naszej współpracy. Zaprojektowanie linii produktowych, submarek oraz wprowadzenie rozróżnienia kolorystycznego dla ponad 80. różnych produktów na różnorodnych butelkach, pudełkach… Wszystko przy zachowaniu spójności i konkurencyjnego wyglądu na półkach…

Koncept

Motyw skośnych pasów w prosty i dynamiczny sposób spiął cały system.

Eksperymentowaliśmy a szeregiem różnych materiałów, technik drukarskich, pigmentów i folii, żeby uzyskać finalny efekt spójności i wrażenie jakości, na które produkty CARPRO zawsze zasługiwały.

Produkcja

Nadzorowaliśmy proces produkcji dosłownie milionów etykiet.

Linia CQUARTZ to flagowe produkty nanotechnologiczne marki. Musieliśmy to pokazać za pomocą opakowań, nie zaburzając ciągłości systemu identyfikacji.

Kolejną linią produktową były pasty polerskie, do których znowu musieliśmy podejść inaczej, ze względu inne tworzywo butelek oraz oczywiście: odróżnienie wizualne. System identyfikacji po raz kolejny udowodnił swoją wszechstronność.

Launch

Po launchu nowej marki na targach SEMA w Las Vegas zostaliśmy zasypani emotkami bakłażanów. Najlepsza. Reakcja. Ever.

System identyfikacji pozwolił też na pokazywanie typowych dla detailingu zdjęć car-pornowych w oryginalny i spójny sposób.

Za dużo

Gdybyśmy pokazali cały proces i wszytsko, co zostało w nim wykonane, ta prezentacja miałaby kilka kilometrów. Więc jeszcze tylko strona internetowa. Obiecujemy.

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