fbpx


“>

Centima

Centima

Centima – jeden z największych polskich producentów ekspozytorów w sklepach – zwrócił się do nas z potrzebą rozszerzenia zasięgu swojej komunikacji i odświeżenia obecności w branży. Brak wyróżnialności zwykle jest problemem w przypadku rynków skupionych na produktach. Centima nie była wyjątkiem.

BRANŻA / LOKALIZACJA

Producent lekkich konstrukcji stalowych / Wrocław, Polska

ZAKRES PRAC

Communication Design / Visual identity / Photography / Print design & management / Web design & development

Spędzając czas w Centimie zauważyliśmy, że ich kręgosłup wartości był jasno określony.

Z jakiegoś powodu, te wartości nigdy nie były odpowiednio wyrażone na zewnątrz. Skonfrontowaliśmy te wnioski z informacjami, jakie zebraliśmy podczas analizy rynku i konkurencji. To pozwoliło nam zaprojektować wyrazistą osobowość marki.

Szczerość i prostota są podstawą nowej komunikacji Centimy. Wartości wyrażane są poprzez identyfikację wizualną, która nie korzysta z nadmiaru ozdobników.

Wykonaliśmy sesję zdjęciową podczas procesów w Centimie, która miała za zadanie uchwycić szorstkość i kunszt tej pracy.

Stal, iskry, uderzenia młota i szum maszyn.

Dzięki filmom, zdjęciom i animacjom poklatkowym byliśmy w stanie pokazać tekstury i inne szczegóły, tworzące całość doświadczenia, jakie towarzyszy produkcji. Żeby dopełnić widoku, różne etapy produkcji zostały przedstawione w formie ilustracji izometrycznych, pasujących do minimalistycznego stylu nowego brandu.

Nowa marka wymagała odpowiedniej prezentacji cyfrowej, aby dotrzeć do znacznie szerszej publiczności i zapewnić łatwy dostęp do monitorowania projektu obecnym klientom. Zapewniliśmy ją więc Centimie.

Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next
Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next Next